Jungok Joo is a digital architecture artist based in Seoul. Her work reinterprets traditional Korean architecture in a contemporary context, creating timeless digital architectural visuals. Born in Seoul, she spent her teenage years in the UK and France, where she became fascinated by architecture and art. She later moved to New York, USA, where she earned a Bachelor’s degree in Architecture from Pratt Institute in 2008 and a Master of Science in Advanced Architectural Design from Columbia University in 2012.

Joo experienced various Eastern and Western cultures while studying abroad, traveling between Korea, Europe, and the United States. With a unique identity that blends Korean heritage and eclectic sensibilities, she expresses an emotional fusion of traditional and modern architectural elements through her video works. By combining distinctive patterns that reflect cultural identity, geometric elements, and nature-inspired colors, she conveys aesthetic value in her art.

Amid the pandemic, Joo began creating digital videos that evoke the healing power of Seoul's urban parks, where historic trees, flowers, and traditional Hanok architecture coexist in captivating harmony. Using 3D modeling and rendering techniques, she brings her artistic vision to life, creating ideal scenarios that emphasize the coexistence of humanity, nature, and architecture.

Joo explores the emotional connections of contemporary society through fundamental elements of emotional healing spaces such as homes, pavilions, and alcoves. Her work invites viewers to find inspiration, solace and resilience amid the rapid changes and uncertainties.